Are marketing explainer articles over yet?
A vague number of years ago, maybe ten, somebody realised that instead of yelling at people to buy stuff online…
creative copy with heart and soul
Blog
Can you take a compliment?
Last night a good friend, whose opinion I value greatly, paid me a big compliment on my work. It’s not…
Using the right words makes people take action.
I’m not about to go all political (well, not really), but there are some fundamental truths about communications in the…