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Running a business is about human connections.
Whenever I’m asked by new copywriters how I get clients, my answer is always the same: build networks and give value. In this year’s ProCopywriters survey, 88% surveyed said they…
Could improvisation solve your creative blocks? Because I think it’s solving mine…
A couple of months ago I started playing in an instrumental band, as the only guitarist. It felt exposing. There was nowhere to hide my shaky chops. No singing or…
Marketing is not as complicated as we think it is.
Do you ever get the feeling that marketing has been packaged up and optimised and given acronyms and made to seem like a THING that is separate from us that…