I’ve spent the last year wondering what my niche is, if I should have one, what it might be.
As I’ve watched my business evolve, I’ve noticed the pattern isn’t in the sectors I’m working in. It’s in the people.
The folk who want to work with me are Big Ideas people. They want to inspire their audience, open their minds, challenge their assumptions and make them think a little differently.
I love that these are my crew. The ones who are passionate about what they do to the point of obsession. They have a tendency to get wrapped up in the detail and find it hard to visualise how they can get their – often complex – ideas out into the world in a smart way.
And that’s what I do for them. I take their brilliance and package it up for the outside world using engaging words, thoughtfully placed.
Yes, I am a marketing copywriter and strategist, but I’m not here for the hard sell. My writing is unequivocally honest and heart-on-sleeve. It aims to express the truth in an irresistible way.
Soulful marketing goes like this:
⚡Talk passionately about the work you love doing (no bullshit)
⚡Provide evidence of your work in practice – process and results
⚡Create engaging, helpful content that will delight your dream customers
⚡Never ever try to be all things to all people
⚡Let your values shine out in everything you do
It’s that simple, and that complex, all at once.
When you’re doing work that matters, to you and to those you seek to engage, this stuff isn’t just fluff. It’s powerful and essential.
Here’s to niching down on your values. The joy is in the soul connections.