Maybe your niche isn’t what you do. Maybe it’s who you choose to do it with.

I’ve spent the last year wondering what my niche is, if I should have one, what it might be. ⁣⁣⁣
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As I’ve watched my business evolve, I’ve noticed the pattern isn’t in the sectors I’m working in. It’s in the people. ⁣⁣⁣
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The folk who want to work with me are Big Ideas people. They want to inspire their audience, open their minds, challenge their assumptions and make them think a little differently. ⁣⁣⁣
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I love that these are my crew. The ones who are passionate about what they do to the point of obsession. They have a tendency to get wrapped up in the detail and find it hard to visualise how they can get their – often complex – ideas out into the world in a smart way. ⁣⁣⁣
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And that’s what I do for them. I take their brilliance and package it up for the outside world using engaging words, thoughtfully placed. ⁣⁣⁣
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Yes, I am a marketing copywriter and strategist, but I’m not here for the hard sell. My writing is unequivocally honest and heart-on-sleeve. It aims to express the truth in an irresistible way. ⁣⁣⁣
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Soulful marketing goes like this: ⁣⁣⁣
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⚡Talk passionately about the work you love doing (no bullshit) ⁣⁣⁣
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⚡Provide evidence of your work in practice – process and results ⁣⁣⁣
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⚡Create engaging, helpful content that will delight your dream customers ⁣⁣⁣
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⚡Never ever try to be all things to all people ⁣⁣⁣
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⚡Let your values shine out in everything you do ⁣⁣⁣
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It’s that simple, and that complex, all at once. ⁣⁣⁣
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When you’re doing work that matters, to you and to those you seek to engage, this stuff isn’t just fluff. ⁣It’s powerful and essential. ⁣⁣
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⁣⁣Here’s to niching down on your values. The joy is in the soul connections.