Copywriting in 2026 is easy. So why isn’t it connecting?

Human lack of thought, robot lack of thought – it all ends in the same place. Boredom, blandness and broken consumer trust.
How well do you know your brand?

If you’re a freelance service provider, positioning your brand can be almost impossible – especially at the very start.
Running a business is about human connections.

Whenever I’m asked by new copywriters how I get clients, my answer is always the same: build networks and give value. In this year’s ProCopywriters survey, 88% surveyed said they get most of their work via word of mouth. EIGHTY-EIGHTY PERCENT 👀 Being recommended like that means doing consistently great work, yes. But it also […]
