Copywriting in 2026 is easy. So why isn’t it connecting?
Human lack of thought, robot lack of thought – it all ends in the same place. Boredom, blandness and broken consumer trust.
How well do you know your brand?
If you’re a freelance service provider, positioning your brand can be almost impossible – especially at the very start.
How I survived my first five years of freelancing.
Almost exactly five years ago I sat down at my desk for my first day as a full time freelancer. I had nothing. No work. Not a drop. I’d left my PAYE job before Christmas, my part-time lecturing gig had just finished til the next academic year and the freelance writing work I’d been doing […]
Running a business is about human connections.
Whenever I’m asked by new copywriters how I get clients, my answer is always the same: build networks and give value. In this year’s ProCopywriters survey, 88% surveyed said they get most of their work via word of mouth. EIGHTY-EIGHTY PERCENT 👀 Being recommended like that means doing consistently great work, yes. But it also […]
