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Can you take a compliment?
Last night a good friend, whose opinion I value greatly, paid me a big compliment on my work. It’s not the first time she’s done it. She’s been doing it for…
Using the right words makes people take action.
I’m not about to go all political (well, not really), but there are some fundamental truths about communications in the digital age that have shown up in the recent European…
Stop trying to do your best writing!
Want to engage an audience? Speak through your words. Nobody wants to go onto a website and find heaps of overwritten copy that reads like a sixth form essay. That’s why…