It’s so easy to produce copy in 2026. It’s faster and more straightforward than it’s ever been. We’re given endless guidance on how to market ourselves properly. And communicating with our customers is as simple as pressing a button.
Writing effectively for our businesses should be easier than ever.
And yet. And yet and yet.
With our discerning consumer hats on – we’re drowning in pointless marketing emails. Feeling frustrated at what our algorithm shows us (what happened to hearing from people we actually like?). And we’ve got less patience with generic content than ever before.
We’re switching off.
Could there be…maybe… a connection?
I’m not here to point the finger at AI.
The robot word-machine-sausage-factories are merely doing our bidding.
They’re just pawns in the seductive (easy! cheap! fast!) game of off-the-peg approaches to marketing, mainly played by businesses that care more about keeping up with their competitors than serving the people they’re talking to.
Human lack of thought, robot lack of thought – whatever the source. It all ends in the same place.
Boredom, blandness, broken consumer trust.
How do we break the cycle? Can we do it?
I’ve got thoughts. How about you?
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